Behind The Scenes: BHLDN + Girl & a Serious Dream

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We're still in awe over our dream collaboration with BHLDN, and are excited to share all the details from behind the scenes...

After our Swan Queen blush lace robe launched at Anthropologie last Spring, we were invited to Philly to visit the URBN offices and meet with buyers for BHLDN Bridal: Anthro's sister store. 

 


All our favorite brands are headquartered on this amazing campus, where the offices were built from a renovated Navy shipyard. 



Each building on campus exclusively houses the URBN brands. BHLDN being with Anthropologie.

The design of the campus completely reflects URBN's vintage-inspired style; beautifully blending old and new, just like what you find inside Anthropologie stores! We wandered the grounds in awe of the aesthetic, the atmosphere, and the people.


Free People Building

Interior of the Anthropologie Building


Art Installation inside the Anthropologie Building

Here, with Alexa Egeck: lingerie and accessories buyer for BHLDN


The BHLDN offices were filled with lace, tulle & lots of sparkle, and the energy throughout their space was magical. Getting a behind the scenes look of their moodboards, and seeing the team hand-picking the newest samples was heaven! You could tell that everyone genuinely loved being there.
Our meeting with the amazing ladies at the BHLDN offices was wonderful. We fell in love with the culture even more, and were beyond excited to join BHLDN. 

Soon after our meeting we were given the good news. Our Elizabeth lace robe was picked up for BHLDN's Bridal lingerie shop!


BHLDN's space


 Named the Araminta lace robe, this oh-so-sweet lace robe is the perfect piece to pair with bridal lingerie, and to slip on while getting ready on your wedding day. Get yours on BHLDN now.


It's been such an amazing experience working with both Anthro & BHLDN, and we're beyond excited for everything that's in the works.

Thank you to everyone at BHLDN and our amazing G&SD team. Another big thank you goes out to my husband for all his help behind the scenes.

xo,

Anita